Brand Brothers is a brand design studio. We do brand strategy, visual identity and branding.
We work from Paris and Toulouse since 2010,
for emerging startups as well as for centenary groups.
What do we want?
To produce useful, intelligible and beautiful design for companies, brands and virtuous people.
What drives us?
Curiosity, transmission, reflexion and new challenges.

Good Spaces Counter

Paul Beuscher is a department store of musical instruments and a music bookshop in Paris, and a mythical address for musicians. The brand has been part of the Parisian landscape since 1850, and has not changed its address since its creation, occupying an area of over 1000m² at 27 boulevard Beaumarchais, in the heart of the Bastille district. Since then, this legendary name has accompanied the great changes in music in France, from the golden age of French song in the 1950s and 1960s, to the importation of the first Gibson and Fender guitars, to the launch of the first self-service music bookshop. After a consultation, Paul Beuscher turned to Brand Brothers for a complete redesign of its brand identity. During a close collaboration lasting more than 6 months, we worked on the brand's new graphic language by developing a rich and structured visual system. The objective was to bring Paul Beuscher back into the circle of fine Parisian retailers, capitalizing on a famous name, and preparing the brand for innovations that it embraces on a daily basis. Within the new logo, based on an original typography, there is a subtle eighth note in the "P", and is declined in a monogram "PB" which identifies the sign in a statutory and timeless way. This bold and structured typogram is accompanied by a new collection of signs, messages, symbols and colours, which allows infinite combinations and makes the sign much more distinctive and identifiable. From guitar covers to paper bags, street posters to product sheets, stationery and tote bags, we have developed a simple, rhythmic and graphic system. Opening of the Paul Beuscher store, which was updated by Hekla's architects in the first quarter of 2019, in accordance with the new graphic charter. Disciplines

Paul Beuscher
In major mode

The Montgolfière is a majestic and hidden place of nearly 2000m², located near the Saint Martin canal in Paris: more than a simple sports hall, this social sports club will be a fusion between several atmospheres (music, art, sport, food). This Parisian address will become the new meeting point for a heterogeneous neighbourhood. Scheduled to open in September 2018. This place, full of history, is an old hot-air balloon canvas factory built in the 1850s without a building permit. Originally the building did not have a roof allowing, exceptionally, hot-air balloons to take off directly from the factory. Its wooden structure and glazed corridors were later reinforced by Eiffel-type metal frames that covered the atrium with an imposing glass roof 18 metres high. We worked with the founders of the place, Basile and Ruben, to develop the visual identity. The logo, a typogram entirely designed for La Montgolfière, is a statutory lettering including subtle graphic accidents, revealing a bold state of mind. The "O's" are transformed into monograms, revealing the simplified design of a hot-air balloon. Supported by a simple graphic system, based on a fir green (the initial hue of the beams forming the framework of the facade) and the Panamera character, we have developed for pre-opening a visual language based on multiple typographical and photographic compositions and the production of strong verbal hooks. Posters, postcards, socks, totes bags, t-shits, flags, but above all a monumental tulle flag (6 meters high) welcomed a few hundred curious people last June. See you in September. Disciplines

La Montgolfière
Music, drinks & quadriceps


Inform - Guide - Beautify


The Reversible Story


The one-stop mainframe solution


M Capital
Amplifying the extraordinary

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