Brand Brothers is a brand design studio. We do brand strategy, visual identity and branding.

We work from Paris and Toulouse since 2010,
for emerging startups as well as for centenary groups.
What do we want ?
To produce useful, intelligible and beautiful design for companies, brands and virtuous people.
What drives us?
Curiosity, transmission, reflexion and new challenges.
The Montgolfière is a majestic and hidden place of nearly 2000m², located near the Saint Martin canal in Paris: more than a simple sports hall, this social sports club will be a fusion between several atmospheres (music, art, sport, food). This Parisian address will become the new meeting point for a heterogeneous neighbourhood. Scheduled to open in September 2018. This place, full of history, is an old hot-air balloon canvas factory built in the 1850s without a building permit. Originally the building did not have a roof allowing, exceptionally, hot-air balloons to take off directly from the factory. Its wooden structure and glazed corridors were later reinforced by Eiffel-type metal frames that covered the atrium with an imposing glass roof 18 metres high. We worked with the founders of the place, Basile and Ruben, to develop the visual identity. The logo, a typogram entirely designed for La Montgolfière, is a statutory lettering including subtle graphic accidents, revealing a bold state of mind. The "O's" are transformed into monograms, revealing the simplified design of a hot-air balloon. Supported by a simple graphic system, based on a fir green (the initial hue of the beams forming the framework of the facade) and the Panamera character, we have developed for pre-opening a visual language based on multiple typographical and photographic compositions and the production of strong verbal hooks. Posters, postcards, socks, totes bags, t-shits, flags, but above all a monumental tulle flag (6 meters high) welcomed a few hundred curious people last June. See you in September. Publications : AIGA, Eye on Design, 2018 Creative Boom, Inspiration / Graphic Design, 2018 Fonts in use, Artwork, 2018 Brandemia, 2018 PAGE Online, 2018 Communication Arts, Exhibit, 2018 Brand New, Reviewed, 2018 Behance, Best of Behance, 2018 Disciplines

La Montgolfière
Music, drinks & quadriceps

NP6
Data intelligence at the service of customer relations

Le contenu à dévoiler se place ici, changez ce texte par le votre Diatly is the turnkey platform that allows brands and marketplaces to work together easily and cost-effectively. It is a facilitator: it puts brands in touch with each other and enables them, via a single interface, to develop rapidly on e-commerce sites. Diatly works with La Redoute, Conforama, Amazon, the Fnac Darty group and Galeries Lafayette. Created in 2012, this French startup has more than 40 employees and raised 2 million euros at the beginning of 2018 to ensure its development in France and Europe.   We worked for 6 months on repositioning and rebranding the brand, initially called The French Talents. The new name, Diatly (from "Immediateatly", by Dominique David) is a powerful and imaginative summary of the strength of the solution. It will easily follow the company's evolution, which promises rapid international expansion. The new custom wordmark is a modern and graphic object. Formed of parallel segments, it tells the story of how brands and marketplaces move forward together thanks to Diatly. This meaning, evoked in a fligrane, is reinforced by the inclination of the I and the L (20° forward). Combined with this new visual identity, a simple graphic code allows to tell the brand story. A set of 6 vivid colours - working exclusively in pairs -, a collection of geometrical pictograms illustrating the products sold by brands working with Diatly, the choice of Platform font, new explanatory diagrams and refined graphic compositions form the backbone of the new branding. We also ensured the design of the new website (in collaboration with Camille Raynal) as well as its integral technical development. The presentation of the identity, crowned with success, took place gradually in front of all Diatly employees, then in the web and startups media. (Photos credit office & team : Welcome to the Jungle) Publications : Brand New, Spotted, 2018 Disciplines

Diatly
The Ecommerce facilitator

Reading Wild is a community of hyperactive readers, led by Sylvia Minne. In her own words: it's live, it's about sharing, it's cool and it's rock & roll. Like a music label, it is the love of books and reading, with codes, references, generosity, intimacy and the universality. Reading Wild proposes, through its website and events, to create an original and ideal library. The attitude is militant and supportive, with a perfume of casualness and accessible intelligence. Sylvia regularly brings together her "community of solitary people" in Paris to defend their unconditional love of books in their own way.   We helped her to transcribe this iconoclastic posture into a raw and elegant graphic identity. Around the signature "Stay Wild Keep Reading", we composed a typographic logo entirely designed for Reading Wild. The graphic applications, crisp, radical, denote the classic universes of publishing and booksellers by combining the typefaces Replica - in capital letters - and Bely, as well as by both free and structured layouts, in black and white. The inauguration of the new visual territory took place at the Pavillon des Lettres in Paris in September 2018. Publications : Behance, Best of Behance, 2018 Disciplines

Reading Wild
Stay Wild Keep Reading

Gau Lighting is a French manufacturer of contemporary luxury lighting, which has been working since 2004 with the best French and international designers around elegant collections, mainly for high-end hotels, residences and restaurants. Its models can be found in prestigious venues in Paris, London, New York, Cannes or Marseille, and are entirely designed and crafted in Paris. We helped the brand to renew its brand identity, through a raw and monolithic typographic logo, whose 3 letters were drawn on the basis of an identical shape. The basic graphic guidelines have been defined, based on a balanced use of space, shapes and colours, alternating between a refined and minimalist language, and visuals with a stronger presence. Publications : MindSparkle Mag, Review, 2018 Behance, Best of Behance, 2018 Disciplines

Gau Lighting
Shedding light on a Parisian know-how

Code Civil is the new luxury fashion and lifestyle destination in Belgium. A two-stage opening: a pilot boutique in Knokke-Heist on the coast in the summer of 2018 before the flagship opens on the prestigious Avenue Louise in Brussels, in a splendid building of 1500m² and 4 floors dating from the mid-19th century, initially intended for a law firm. Beyond the simple concept store gathering the most prominent designers, from Courrèges to MSGM via Neil Barrett or Cédric Charlier, Code Civil is a lifetsyle destination at the antipodes of the cold and elitist luxury boutique, where you can dine, meet your friends, enjoy the services of a high-end concierge or get dressed up in the beauty lounge, organize an event and occasionally enjoy works of art.   The founder of the place contacted us in order to build with her her brand, her identity and her positioning from the very beginning, as close as possible to her convictions and the passion that animates her. We have imagined the name, Civil Code, in reference both to the initial occupants of the Brussels address, the lawyers, but also to the vocation of the place: redefining the laws of civil life, elegance and luxury.   We then built a visual identity based on an observation: traditional luxury, based on an indisputable heritage, can claim more grandiloquence and decorative elements. The new luxury, a reflection of our times, takes the complete opposite of what characterizes the luxury of the golden age of neoliberalism. We have developed a graphic language based on the juxtaposition, even the collision of the exquisite and the banal.   The logo is a dedicated monospaced typographic design with certain graphic subtleties, which give it a personality that is both raw and sophisticated. The graphic language is composed of a minimum number of visual elements; it is built solely on the basis of typographical compositions, a certain management of space and white circulation. The rest of the branding will be to discover at the end of the year when the Brussels address opens. Publications : Fonts in use, Artwork, 2018 Mindsparkle Mag, 2018 Behance, Best of Behance, 2018 Hey Design, 2018 Inspo Finds, 2018 Disciplines

Code Civil
New laws of refinement

Yoteq is the very first network of connected terminals, which distributes physical books with the possibility of return. The innovative concept is articulated around dispensing columns, each containing nearly 300 books and comic strips, searchable directly on site or remotely, and which make it possible to deliver and take back the items with great simplicity. Our creative proposal is oriented towards the materialization of bridges between culture and digital uses. Yoteq's primary vocation being to take the book to places of transit and to simplify its acquisition, we have chosen to go beyond the classic graphic territory of literature and the world of publishing, to offer a visual identity based on simplicity of use, innovation, diversity and access to culture. The symbol mixes the edge of a book with an arrow describing a circular route, symbolizing the availability of the book to the public at the very heart of urban flows, but also the possibility of return. We have developed an evolutionary graphic language based on the diversity of literary styles, the renewed pleasure of reading and movement, through bright colours and thick lines. We dressed the terminal in collaboration with product designer Pierre Charrié, designed the brand's editorial materials, the website and structured the branding for the official launch of Yoteq, which took place at the Paris 2018 Book Fair. In partnership with the SNCF, the first columns will be deployed in 5 stations in Paris and the inner suburbs before the end of 2018. Publications : Hey Design, Graphic Design Inspiration, 2018 Branding News, 2018 Brand New, Spotted, 2018 Behance.net, Best of Behance, 2018 Disciplines

Yoteq
Shifting the lines

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La Montgolfière merch tsunami @lamontgolfiereclub - #brandingdesign #identitydesign #corporatedesign (...)

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#brandingdesign #identitydesign #corporatedesign #corporateidentity #branding #typedesign #typo #typography #typographie #typographic #lettering #wordmark #identitevisuelle #graphicdesign #design #graphic #designgraphique #graphisme #rebranding #symbol #monogram #logotype #logo #logoinspirations #logodesign
New project on final approach. We worked closely with the founder of a new beauty brand made for strong (...)

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🔈SOUND ON / This is our first showreel. 8 years of identity, typography and branding from Paris and (...)

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