We worked on the group's strategic repositioning, in conjunction with HDO agency in Marseille, to achieve a new signature - Comptoir des bons espaces - and a graphic translation through a new brand identity.
Our design work was based on two ideas: to talk about the historical activity of a space planner while developing the new strategic vision set up during the positioning work. Three major elements make up the graphic identity: a grid, a dedicated typography and a set of forms. The new logo, a typogram designed for the brand, solid and stable, is available in a new complete headline font that forms the typographic framework of the new branding. A coloured pattern, infinitely adaptable, is added to this typographic base.
From stationery to merchandising, from the fleet of trucks to the application of the new identity on the brand's booth at Heavent 2018, where the new branding was inaugurated, we have developed a rich and flexible system that encapsulates both rigour and empathy, and sets a distinctive style in the world of events.