Behance Homepage - Featured

L’Atelier Shelter

Barbu & Badass
L'Atelier Shelter is a new lifestyle brand for bearded men. Described as a freedom-fuelled experimental laboratory without rules, the brand intends to take advantage of the influences and trends of the bearded community to offer a line of cutting-edge and innovative products. We helped the founders of L'Atelier Shelter to find their style through the development of their own brand identity.

How to dress a new emerging brand, at the crossroads of cosmetics, clothing and a rebellious and liberated mood, without making it a fabric of banalities? We have chosen the typographical path, working with unexpected associations, around a typogram that encapsulates the character of L'Atelier Shelter. The logo is a monospaced lettering, created for the occasion, endowed with a strong contrast: the design of the characters, structured and rational, asserts the seriousness of the brand; the "E', with a free and frenetic layout, express the desire for liberty that is floating within the " bearded " community. This same contrast is reflected in the typographical guidelines implemented in the branding: we have associated the exacerbated casualness of the Combat character (Velvetyne) with the Swiss rigour of the Simplon Norm (Swisstypefaces). Packaging, stationery, posters, clothing and even skateboards: the graphic style of Atelier Shelter is deployed on different media, which we will develop over time.

Publications :

Disciplines

Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming / copywriting
Editorial design
Web design

NP6

Data intelligence at the service of customer relations

Ebenup

Your beauty maker

Maison Lucien Gau

Art bronzesmith since 1860

Trans Air Congo

First Congolese private airline