Humane SI

Outsourcing and management of computer parks
Humane SI is an outsourcing and IT asset management company. Willing to adopt a different discourse, closer to its innovative business approach, we were contacted to work on the brand positioning.
We thought of an original brand name and its cleverly associated URL (www.humane.si) that would reflect humanity and technology. The logo, made of an entirely “in house” font, reinforces this dual approach via an innovative and technical graphic, and a subtle but meaningful symbolic. Humane SI’s Branding, stripped of all embellishment is straightforward and provides a graphic expression that was immediatly received by its audiences.

Disciplines

Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming / copywriting
Editorial design
Web design

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