Humane SI

Outsourcing and management of computer parks
Humane SI is an outsourcing and IT asset management company. Willing to adopt a different discourse, closer to its innovative business approach, we were contacted to work on the brand positioning.
We thought of an original brand name and its cleverly associated URL ( that would reflect humanity and technology. The logo, made of an entirely “in house” font, reinforces this dual approach via an innovative and technical graphic, and a subtle but meaningful symbolic. Humane SI’s Branding, stripped of all embellishment is straightforward and provides a graphic expression that was immediatly received by its audiences.


Brand strategy
Visual identity
Motion design
Naming / copywriting
Editorial design
Web design

Petty Well

Union des Librairies Musicales


Brasserie Diagonale