Wealth management, family office and corporate strategy
Lx Patrimoine and Lx Corporate are the two entities of a Parisian firm dedicated to wealth management, family office and business strategy. Its founder asked us to redefine a complete brand positioning and a new graphic language for the visual identity – with a lettering designed for the occasion – in print and digital versions. Sober, noble but reflecting a true technical expertise and forefront convictions, the new brand territory of Lx will unveil future developments very shortly.
Naming / copywriting