The Tops

The French e-concept store
The Tops is the new French e-commerce platform based on the wish list of recognized product experts in the world of design, fashion, sports, wine or cooking. It is a unique concept in France, intended to attract a wide range of users looking for cutting-edge and pioneering products. Brand Brothers was responsible for defining the brand positioning, and the overall design of the merchant identity site. Simple, graphical and timeless, taking the opposite recurring visual codes of fashion, the bottom curves of the logo echo the literal meaning of “The Tops”, which on slight recall reminds about the trends ahead of time, while the roundness and fluidity of ligatures captures the essence of a strong brand likeability. With a color code as unexpected as it is memorable, the graphic of the site has been researched down to the minutest detail. The Tops is positioned as a statutory trend leader on the web.


Brand strategy
Visual identity
Motion design
Naming / copywriting
Editorial design
Web design

« With Brand Brothers, I was fortunate to have an agency that listened to my needs and fears. Since 1 year, all returns have been positive! »


Vincent Redrado
The Tops

Brasserie Diagonale

Whitelab Genomics