We worked for 6 months on repositioning and rebranding the brand, initially called The French Talents. The new name, Diatly (from "Immediatly", by Dominique David) is a powerful and imaginative summary of the strength of the solution. It will easily follow the company's evolution, which promises rapid international expansion.
The new custom wordmark is a modern and graphic object. Formed of parallel segments, it tells the story of how brands and marketplaces move forward together thanks to Diatly. This meaning, evoked in a fligrane, is reinforced by the inclination of the I and the L (20° forward).
Combined with this new visual identity, a simple graphic code allows to tell the brand story. A set of 6 vivid colours - working exclusively in pairs -, a collection of geometrical pictograms illustrating the products sold by brands working with Diatly, the choice of Platform font, new explanatory diagrams and refined graphic compositions form the backbone of the new branding. We also ensured the design of the new website (in collaboration with Camille Raynal) as well as its integral technical development.
The presentation of the identity, crowned with success, took place gradually in front of all Diatly employees, then in the web and startups media.
(Photos credit office & team : Welcome to the Jungle)