A Collaborative Medical Diagnostics Platform
“Entre Médecins” is a platform to generate more accurate diagnostics by bringing together the expertise of French physicians worldwide. The platform is to launch shortly. By linking practitioners, they share their problems and address specific medical cases, and can obtain qualitative and detailed responses from the best specialists. The founders asked us to develop the visual identity of the project; we opted for a metaphor for the connection between doctors, resonating with the name, using a flexible ligature between the E and M, the passage forming a monogram that can be used alone. This simple and straightforward system promotes understanding of the subject, while giving it a strong and immediate identification. The project is still being developed, other visuals will soon enrich the presentation.
Naming / copywriting