Behance - Graphic Design Featured

Horsycoach

Video Coaching for horse riding fans
Horsycoach is a new video coaching platform for horse riding (the first individual sport in France). By providing renowned coaches, users can post videos of their competition and in return collect valuable tips to improve their performances. The website responds to a real demand in the world of horse riding, and creates a bridge between the horse riders and some prestigious coaches.

We designed the visual identity of the platform around a typographic logo cleverly incorporating a horseshoe and a “Play” button, pointing directly the mission of the brand. The lettering was entirely designed for the occasion: the design is structured and readable, tempered by slightly rounded corners. The graphic territory, simple and straightforward, revolves around a bright blue contrasting with a series of pastels and a dynamic imagery. The overall visual tone meets the sophisticated codes of the horse world while being compatible with the expectations around a digital service.

Disciplines

Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming
Editorial design
Web design

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