Online optimization of succession costs
MaSuccession.fr is an exclusive online service for optimization of estate fees. Through a calculation, the site allows a wealth holder to know exactly the amount that will be charged by the state during the transmission of property. The loss of a parent and fees : two sensitive issues where visual identity has to play a light and modest, providing reinsurance and trust. This is the challenge we faced imagining the visual area of the service. A lettering created for the occasion – with a subtlety on the double “S”, evoking the power of family ties – collection of illustrations around the real estate and the idea of generations, design and ergonomics of the site and stationery: a honest and clear identity language established in a few weeks to increase the visibility of this service, that will be useful for more than six million French.
Naming / copywriting