Qui Toque

The baskets of fresh products delivered weekly
Cookin’The World, French leader for the delivery of pre-measured ingredients and recipes, faces a growing success and decided to change his name to QuiToque. The change was pretty tricky: how to preserve the authenticity of the speech and save the humanistic values of the startup, while drastically modernizing the visual language of the brand.
 
We faced the challenge with QuiToque team in a month and a half. The new logo consists of a symbol, simple and memorable, drawn with one stroke, combining the letter Q and a spoon, evoking pleasure, humanity and quality. The typography was especially designed for the brand.
 
We made overall branding prior to the launch of the new entity: design of the new website, icon collection and brand guidelines. First QuiToque delivery scheduled on February 4!/div>

Disciplines

Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming
Editorial design
Web design

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