La Bonne Box

The gourmet box
La Bonne Box is a subscription plan offering a selection of high quality culinary products, unearthed by recognized culinary experts. Prior to its national launch in February 2013, we helped the brand define its brand identity: a gourmet logo, an “in house” typeset, with a pure and elegant graphical code designed around a “B “, acting like a real marker, punctuated with surprising touches and deployed on the print and digital media. A table!


Brand strategy
Visual identity
Motion design
Naming / copywriting
Editorial design
Web design


Union des Librairies Musicales

Whitelab Genomics

Les Méditerranées