Echopulse / Theraclion
Non-invasive treatment of cancerous tumors
Active in high-tech medical equipment, Theraclion has for years explored a new non-invasive therapeutic approach for the treatment of certain tumours with focused ultrasound technology. The product, Echopulse, will enter into a key phase in 2013 with large-scale development, and required an overhaul of its brand positioning. Brand Brothers has designed an identity around medical innovation values, expertise and the power of HIFU technology, supported by an indigo / royal blue gradient marking the intensity of the flow, and lettering designed for the occasion.
Naming / copywriting