AFM Téléthon

World's number one popular fundraising
After 25 years of success in mainstream media and 50 years of research in the fight against neuromuscular diseases, AFM-Telethon, the first public community in the world, has initiated a process of brand repositioning.
We were selected to rethink the global identity and architecture of group entities faced with an obvious obsolescence and lack of consistency. Confronted with a strong visual heritage, we have developed an identity system that respects the history of the institution. We maintained, in principle, the main visual cue (the “sun”), while imbuing a subtle and positive inventiveness. A new consistency between group entities has been made, and a new font designed to signify AFM-Telethon coming together and consolidating the new visual territory, both statutory and unifying.


Brand strategy
Visual identity
Motion design
Editorial design
Web design

Pimp My Team

Office for stunning goods

Reading Wild

Stay Wild Keep Reading


The artistic furniture line by designer Harold Sangouard


Shifting the lines