The original russian brand of white paint
Alabaster is a new white paints brand launched in Russia, designed both for individuals, building professionals , architects or interior designers. We have been approched to imagine the naming and the entire visual positioning. The logo is designed around custom lettering fully drawn for the brand, incorporating a white slash, forming a subtle and flexible wink to the product . Colored and playful, the visual teritory is also highly optimized for the the readability of the information on packages. Who said white paint was always neutral?


Brand strategy
Visual identity
Motion design
Naming / copywriting
Editorial design
Web design


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