The original russian brand of white paint
Alabaster is a new white paints brand launched in Russia, designed both for individuals, building professionals , architects or interior designers. We have been approched to imagine the naming and the entire visual positioning. The logo is designed around custom lettering fully drawn for the brand, incorporating a white slash, forming a subtle and flexible wink to the product . Colored and playful, the visual teritory is also highly optimized for the the readability of the information on packages. Who said white paint was always neutral?
Naming / copywriting