Saelen / TS Industrie
Saelen / TS Industrie is a family business established in 1880, located in Lille, France. It is one of the largest European manufacturers of wood chippers and chipper-shredders. The company was facing a stiff competition and a strategy of takeovers that were weakening and diluting the corporate image among users. We worked on fully repositionning the group’s visual identity. From a new identity with a custom lettering dedicated to branding machines, to the definition of the brand’s architecture, its operative events, the production of a complete catalog in 5 languages, and the definition of the brand’s new visual language, a powerful and collaborative work took place between Brand Brothers and Saelen’s teams to develop a full and singular branding in just a few months.